by Manashi Ghosh | Jun 3, 2026 | Atlas
Every leadership team believes they understand their customer. The ideal customer profile has been documented. Target segments have been identified. Marketing campaigns are aligned to buyer personas. Sales teams have account priorities. Product teams have customer...
by Manashi Ghosh | Jun 1, 2026 | Atlas
Strategic clarity is not where most go-to-market journeys begin. More often, it is the missing ingredient that organizations discover only after growth initiatives fail to deliver the results they expected. The pattern is familiar. Annual planning cycles conclude with...
by Manashi Ghosh | May 29, 2026 | Atlas
Key takeaways Organizations often face a “Momentum Gap,” which is the critical, overlooked transition period between executive strategic approval and actual cross-functional execution, where growth initiatives quietly lose value. This loss of momentum is...
by Manashi Ghosh | May 27, 2026 | Orchestration, Strategy
Reflections from My Guest Lecture at Santa Clara University Recently, I had the opportunity to speak with MBA graduate students at Santa Clara University as part of Professor Desmond Lo’s Go To Market Strategy course. The session focused on a topic that is becoming...
