GTM Motions
GTM Motions
GTMAtlas GTM Motions connect strategy to execution across the full revenue lifecycle. Each motion is designed to work independently — and compound together — inside The Connected Revenue Engine.
Sales
Empower your sales team with GTMAtlas’s proven strategies to close deals faster and scale revenue. We specialize in sales-led growth, outbound targeting, and enterprise account management, integrating events as key revenue drivers. From high-velocity motions to strategic ABM (Account-Based Marketing), our approach ensures your team hits quotas while minimizing friction in the buyer journey.
Marketing
Transform your marketing into a revenue engine with GTMAtlas. We orchestrate demand generation, content amplification, and event-led campaigns that accelerate pipelines. Whether it’s real-time engagement or momentum-building initiatives, our motions align marketing with sales for measurable ROI. Say goodbye to siloed efforts and hello to integrated GTM success.
Revenue operations
Optimize your revenue operations (RevOps) with GTMAtlas’s data-driven orchestration. We capture signals from every touchpoint, including events, to streamline processes, enhance forecasting, and boost velocity. From tech stack alignment to performance metrics, our motions ensure seamless revenue operations that scale with your business growth.
Sales Motions
Most successful companies run multiple sales motions in parallel, tailored to different customer segments, deal sizes (ACV), and buyer behaviors. Events aren’t just expenses – they’re powerful revenue drivers that supercharge any motion. At GTMAtlas, we focus on exactly this: helping leaders select and execute the highest-ROI events that align with your current motion while preparing you for the next.
Volume & Velocity Motions
- Sales-Led Growth (PLG)
- High-Velocity Sales
- Inbound Education
Mid-Market & Outbound Motions
- Hunter/Outbound Sales
- Field Sales
- Channel / Partner Sales
Enterprise & Strategic Motions
- Account-Based Marketing (ABM)
- Customer Expansion/Retention
- Deal Acceleration/Closing
Marketing Motions
While YOU master the full spectrum of growth engines—from high-impact content to data-driven lead gen – our secret weapon is ELG/event transformation. We align every motion with your overarching revenue goals. We turn events into dynamic marketing motions that don’t just capture attention, but convert it into pipeline and revenue.
Look-forward | Pipeline Acceleration
- Targeted Outreach (Hunter/Outbound) – Industry Trade Shows
- The Meeting Engine (ABM & Field Sales) – VIP Dinners or City Roadshow
- Content Teasers (PLG & Channel) – Community Meetups or Partner Summits
Real-Time | Engagement Depth
- The “Micro-Experience” (Inbound & Enterprise) – Technical Workshops, Executive Retreats
- Live Social Proof (PLG & Expansion) – User Conferences, Community Meetups
- Scan-to-Action (High-Velocity SMB) – Virtual Summits, Large-scale webinars
Momentum | Revenue Conversion
- The 24-Hour Fast Track (SMB & Hunter) – Virtual Summits or Industry Trade Shows
- Content Recycling (Inbound & Expansion) – User Conferences, Technical Workshops
- Community Expansion (PLG & Channel) – Community Meetups or Partner Summits
RevOps Motions
Event-led RevOps is a specialized GTM motion that treats events not just as “marketing moments,” but as data-generating engines that trigger automated sales and success actions. The goal of orchestration is to ensure the right people are in the room and that the sales team is primed to engage them. In signal capture motion, RevOps turns physical or digital interactions into structured data. Velocity is the most critical motion: ensuring the high-intent energy of an event doesn’t dissipate in a slow follow-up process.
Orchestration | Pre-Event
- Segmented Invitation Logic
- Predictive Registration Tracking
- Sales Enablement Kits
Signal Capture | Live-Event
- Real-time Lead Routing
- Engagement Scoring
- Live “Battlecards”
Velocity | Post-Event
- Automated “Fast-Track” Handoffs
- Content Tailoring
- ROI Attribution (Multi-Touch)
Featured Events
Articles
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Our Approach and What to Expect on Your First Engagement
GTM Atlas delivers tailored, actionable go-to-market guidance that turns complex launches into clear, high-velocity paths. We combine proven frameworks, diagnostic tools, and hands-on collaboration to help GTM professionals build repeatable revenue engines—fast.
Discovery & Alignment Session
Discovery & Alignment Session
Customized GTMAtlas Kickoff
Customized GTMAtlas Kickoff
Prioritized Roadmap Review
Prioritized Roadmap Review
Ongoing Collaboration Setup
Ongoing Collaboration Setup
